Social Media in the Dancesport World

What are the advantages of Social Media as a professional dancer?

Social media is kind of like a user-generated newspaper or news channel on television. You create, edit, and publish your own content.

We live in a world flooded by self expression through social media. It’s one of the best times in history to be in a creative industry! We have the power to reach the entire world at your fingertips. To those who didn’t grow up using social media, it can feel invasive and intimidating. However, it you look at it with a different perspective, it’s easy to see how you can use it to your advantage.

At the same time, ANYONE has that publishing power.

It can be increasingly frustrating to feel like you are competing against influencers and celebrities with millions of likes and followers. For example, Supermodel and celebrity Kendall Jenner released a commercial for Vogue dressed vaguely like a ballet dancer (See it here). She moves around but when she tries to pose as a dancer her technique is nonexistent. She received backlash from trained dancers all over the globe for capitalizing on an art form without any formal education. Jenner took away that opportunity from a trained dancer to make money with her skill set, making more money than most dancers will make in their lifetime because she is a celebrity.

Facing this kind of publicity where you’re not even represented correctly can be so discouraging.

So why should you keep up your social media presence? Here’s a few reasons why:

  1. It’s a public resume and portfolio. Social media gives you a blank slate to paint your public image and reputation to the rest of the world. Establish your reputation to the rest of the world while getting to select and edit your own content.
  2. The fastest way to grow an audience is to engage, and social media lets you do that with literally the entire world. You can create a community that admires you online and establish a relationship with them, which is a very fast way to create business.
  3. EVERYONE’S doing it. Usually this phrase is a deterrent. However, nowadays social media accounts are part of your reputation in the industry and typically where other professionals are looking. Make yourself as accessible as possible and keep up with the trends!
  4. By being successful, you pave the way for others. We don’t need more celebrities representing us. We need US representing us. We know our stuff, we’re good at what we do, and we deserve to make money doing what we do. To get us the recognition and work we deserve, we have to put ourselves out there, and social media is by far the easiest way to do it!

Use social media to your advantage! Be smart about branding yourself, make a reputation for yourself before others can, and pave your way to success.